2025 & A New Chapter for BRACE Design

Well, 2025 certainly hasn't gone according to plan. I caught a nasty bug at Christmas that left me under the weather (and out of commission) through most of January, I'm finally starting to feel like myself again.

Unfortunately, the start of the year has also brought some unexpected challenges. The company that 3D printed our ACR watch cases has unfortunately gone out of business. This has left us with some difficult decisions to make.

For the time being, we are discontinuing the ACR watch in its current form. It's been a challenging decision, as the ACR holds a special place in our hearts. Years of design and development went into that watch, and letting go of that work feels bittersweet.

However, we believe this shift presents a unique opportunity for growth and innovation. We're moving forward with a new direction for BRACE Design, focusing on a standardized 42mm case size and a modular design ethos. This shift will allow us to streamline production, increase efficiency, and unlock a world of new design possibilities.

We're excited about the creative freedom this new direction will provide. Imagine the possibilities – a wider range of dial colors, unique material combinations, and intricate hand-applied finishes. We're already hard at work on the first prototypes of these new models, and we can't wait to share them with you soon.

This transition will undoubtedly take time, and we appreciate your patience and understanding. We're committed to creating timepieces that are not only beautiful and functional but also reflect our commitment to quality and craftsmanship.

Thank you for your continued support. We look forward to sharing this exciting new chapter with you.

Sincerely,

Jeremy