The "One Thing" to Grow Your Business
- Jeremy
- Mar 28
- 2 min read
As a business owner, entrepreneur, or solopreneur, you're a master of many trades. You're the CEO, the marketing team, the customer service department, and everything in between. But let's be honest, you only have so many hours in a day. So, how do you focus your limited time and energy on the activities that will actually move the needle?
The answer: Find your "One Thing."
What is this "One Thing"? It's the single highest-impact activity that will consistently bring in more customers. It's the lever you pull that generates the most significant return on your time investment. It's the activity that, if done consistently, will guarantee business growth. In every business, there is just one thing that drives growth the most. Not two or three things, there is just ONE.
Why Focus on One Thing?
Time Efficiency:Â Solopreneurs don't have time to waste on low-yield activities. Focusing on the "One Thing" maximizes your productivity.
Reduced Overwhelm:Â Trying to do everything at once leads to burnout. Identifying your "One Thing" simplifies your focus.
Measurable Results:Â The "One Thing" should be trackable, allowing you to see the direct impact of your efforts.
Sustainable Growth:Â Consistent focus on the "One Thing" leads to predictable and sustainable business growth.
Finding Your "One Thing":
This isn't a one-size-fits-all solution. Your "One Thing" will depend on your business, your target audience, and your strengths. However, here are some common "One Things" to consider:
Content Marketing (YouTube, Blog, Podcast):Â Creating valuable content that attracts your ideal customer.
Cold Outreach (Email, LinkedIn):Â Proactively reaching out to potential clients or partners.
Strategic Networking:Â Building relationships with key influencers and potential customers.
Paid Advertising (Targeted Ads):Â Running highly targeted ads to reach your ideal customer.
Referral Programs:Â Incentivizing existing customers to refer new business.
Building an Email List:Â Nurturing leads and building relationships through email marketing.
Creating High Value Freebies:Â Giving away things of value, in exchange for contact information.
How to Identify Your "One Thing":
Analyze Your Current Activities:Â What activities are currently generating the most leads and sales?
Identify Your Strengths:Â What are you naturally good at? What activities do you enjoy?
Consider Your Target Audience:Â Where does your target audience spend their time? What kind of content do they consume?
Experiment and Track:Â Try different activities and track the results.
Focus and Refine:Â Once you've identified your "One Thing," focus on it consistently and refine your approach based on data.
Example:
Let's say you're a freelance graphic designer. After experimenting with various marketing strategies, you discover that cold emailing local businesses consistently generates high-quality leads. This becomes your "One Thing." You then focus on refining your cold email templates, building a targeted email list, and tracking your conversion rates.
The Takeaway:
Don't spread yourself too thin. Instead, take the time to identify the "One Thing" that will truly grow your business. Then, focus on it relentlessly. You'll be amazed at the results.
What is your "One Thing"? Take some time today to figure it out. Your business depends on it.
